EVERY LEGEND HIT DIRT… FIRST.
THIS IS WHAT HAPPENS NEXT.
Hit Dirt is where raw truth meets the conversations that break us open and offers an honest look at what happens when everything we built, believed, or became is put to the test.
Storyteller. Communication Coach. Fearless Interviewer.
Most people want to talk about the view from the top. Charlita wants to talk about the climb, specifically the parts where you slipped.
As the host of Hit Dirt, Charlita sits down with the creators, leaders, and bold thinkers who define our culture to explore the risks, failures, and messy turning points that paved their way. Because while success shows us the polished outcome, hitting dirt reveals the character.
Success is the destination. Hit Dirt is the truth.
THE PART no one sees
A weekly video podcast about risk, reinvention, and the moments that change everything.
the untold chapters in every story
The risks YOU almost walked away from.
The fear that nearly kept YOU where you were.
The moment everything cracked — or finally came alive.
What YOU lost. What it cost. Who YOU became.
RISE DIFFERENT
It’s about the fall.
When safe stops working.
When the real story begins.
HIT DIRT
New Episodes Thursdays | 6:00 AM est |
WHO HITS DIRT?
Founders.
Creatives.
Athletes.
Leaders.
People who faced defining pressure — and chose differently.
From today’s most influential spaces to the moments no one saw coming.
Share Your hit dirt moment.
Our guests
